Oktober 27, 2025

malay.today

New Norm New Thinking

The People’s Disillusionment and the Need for Change in Malay Politics

For over six decades, Malaysian politics, particularly Malay politics, has revolved around outdated tactics that are increasingly irrelevant. The push factor strategy focusing on the weaknesses and flaws of opponents, has dominated the political scene from the 1950s up to the 15th General Election (GE15). However, today, the people, especially the Malays, are growing tired of this approach and are calling for more constructive and visionary changes.

Push Factor Politics: A Damaging Negative Strategy

The push factor in politics refers to the strategy of seeking and magnifying the flaws or weaknesses of opponents to gain public support. This approach often involves slander, spreading negative perceptions, and personal attacks. The goal is to incite anger and hatred towards the opponent so that they are rejected without considering the strengths or benefits of the campaigning party.

History has shown that this tactic does not yield long-term benefits. The public is increasingly weary of political maneuvers that focus on negative emotions and sentiments such as issues of religion, race, royalty, and language. Such politics tend to produce leaders who are good at rhetoric but fail to deliver on their promises when given the mandate. This kind of sentiment-driven politics, while potentially effective in garnering short-term support, fails to build a prosperous and advanced nation.

Weaknesses of Push Factor Politics

  1. Unfulfilled Promises: Leaders who campaign using the push factor often make grand promises that are difficult or impossible to fulfill once in power. The people are no longer easily deceived by empty promises.
  2. Emotional Manipulation: By focusing on inciting emotions and sentiments, push factor politics often neglects real issues and solutions. This results in a political landscape where critical issues remain unaddressed.
  3. Erosion of Trust: Constant negative campaigning leads to a loss of trust in the political system and its leaders. The public becomes cynical and disillusioned, reducing their engagement and belief in democratic processes.
  4. Hypocrisy and Inconsistency: Politicians who use push factor tactics often engage in hypocritical behavior, such as criticising opponents for actions they themselves are guilty of when in power. This inconsistency further erodes public trust.

The Call for Pull Factor Politics: Positive and Constructive Engagement

In contrast, pull factor politics focuses on the positive attributes and strengths of a party and its leaders. It is about attracting support through the demonstration of knowledge, skills, expertise, and proven success. This approach emphasises the inherent strengths of the party and its leaders, such as effective governance, crisis management capabilities, and tangible achievements.

Advantages of Pull Factor Politics

  1. Proven Leadership: Parties and leaders who adopt pull factor strategies highlight their successful track records, demonstrating their ability to govern effectively and handle crises.
  2. Constructive Campaigning: This approach focuses on presenting real solutions and improvements, appealing to the public’s desire for stability, prosperity, and a better future.
  3. Building Trust and Integrity: By emphasising positive attributes and avoiding negative campaigning, pull factor politics fosters trust and integrity, crucial for a healthy democratic system.
  4. Sustainable Development: Pull factor politics is more likely to result in sustainable development as it prioritises long-term benefits over short-term gains.

The People’s Awakening and Demand for Change

The people have witnessed decades of political performance and leadership. They are now more informed and critical, no longer swayed by outdated tactics of emotional and sentiment-driven politics. They desire a shift from rhetoric to real performance, from empty promises to tangible results.

Examples abound where parties focus on religious and racial issues to undermine their opponents who advocate for interracial cooperation and harmony, which are crucial for national development. Such manipulations are increasingly transparent, and the public sees through the hypocrisy and insincerity of these tactics.

The Need for Political Self-Reflection

Post-election, losing parties and leaders must conduct honest self-assessments. Instead of blaming and labeling others, particularly the public, with accusations such as weak faith, lack of Malay spirit, or bribery, they should introspect and recognise their own flaws.

Self-awareness is crucial. Leaders must acknowledge their shortcomings, as others can see the blemishes they fail to recognise in themselves. The saying goes, “The constant in life is change itself.” If Malay leaders do not change their political approach, it is no surprise that the people will resort to extreme measures, potentially undermining Malay political power.

The Consequences of Failing to Change

The experience of the 14th General Election (GE14) serves as a cautionary tale. Misjudgments and poor decisions led to disastrous outcomes. Future attempts at such trial and error could be fatal, potentially ending Malay political dominance. Therefore, it is imperative that actions align with the right path to ensure sustained political power and effectiveness.

Conclusion: Embracing Positive Politics for a Better Future

Malay politics must evolve from a focus on push factors to pull factors. Leaders and parties must present real strengths and achievements, fostering trust and engagement with the public. By doing so, they can build a more prosperous, united, and forward-looking Malaysia. The time for change is now, before it is enforced by the disillusioned electorate. The right path forward is clear: constructive, honest, and visionary politics that truly serve the people’s needs and aspirations.